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L’Oréal Innovation Challenge

Nordic Innovation House Singapore is an Outreach Partner for L’Oréal Innovation Challenge.


Crowdsourcing @ L’Oréal – Skin Transformation
Seeking innovative solutions for immediate and dramatic skin transformation results

Background
L’Oréal is dedicated to formulating science-driven products that deliver first-in-class efficacy, for proven skin transformation. As consumer expectations continue to shift dramatically, there is a gap in performance between existing solutions and ‘holy grail’ needs against ageing skin concerns, such as skin sagging, deep wrinkles, and skin hyperpigmentation. In particular, the challenge remains in creating ‘instant’ and ‘transformational’ performances to visibly:

  1. Lift and contour (tighten) facial skin (including jawline area),

  2. Camouflage deep wrinkles (e.g., nasolabial, marionette, deep glabellar lines, and

    crow’s feet, etc.)

  3. Lighten extreme spot/hyperpigmentation issues (e.g., dark spots, undereye dark circles,

    etc.)


To target these three specific fields of interests, L’Oréal is seeking cutting-edge technology(s) that combines various elements of science with creativity, innovation, and design thinking to specifically target three specific fields of interests:

Technical solution examples and inspirations for the fields of interest include (but not limited to) the following:

  1. Skin Sagging Reduction:

    • Materials that can penetrate superficially inside the skin and tighten inside

    • Contractile film-forming material that can be applied to the eye and face

    • Other creative routines, tools, non-energy device, or new experience

  2. Deep Wrinkle Reduction:

    • Materials/formula/technology that can fill wrinkles (up to 1mm filling) or depress wrinkles for immediate results lasting at least a day and/or leading to long-term benefits

    • Other creative routines, tools, non-energy devices, or new experience

  3. Target Skin Hyperpigmentation Issues:

  • New active ingredients/materials targeting skin's superficial stratum corneum layer to achieve instant brightening of skin after one application and provide long-term benefits

  • Molecules with high-strength skin resurfacing power result in the smooth skin surface that reflect light evenly and leads to a brightening effect

  • Materials stimulated by an external factors (e.g., light) for a brightening effect


Prizes
Opportunities to receive some support (monetary and/or in-kind) from L’Oréal – such as access to L’Oréal’s extensive expertise in the beauty industry, partnerships for proofs-of-concept, and new market opportunities.

Eligibility Criteria
Open to all local and international start-ups, SMEs, research institutes, cosmetics vendors, and suppliers

How to Participate

  • For new users to the IPI portal, please register for an IPI user account.

  • Select the challenge statement you are interested to respond to. Prepare your proposal with the required information in PDF and submit it online. If you are responding to multiple challenges, please submit a separate proposal for each challenged statement. Applicants who submit proposals with a complete set of information stand a higher chance of being shortlisted.

  • Shortlisted applicants will be informed within a month from submission and subsequent meetings will be arranged for further discussions. Successful applicants will have the opportunity to collaborate with our corporate partners to co-develop the proposed solutions.

  • This crowdsourcing will end on 3rd March 2023, Friday at 5pm (GMT+8). For any enquiries on Crowdsourcing @ L’Oréal, please email us at oi@ipi-singapore.org.


About L’Oréal’s Open Innovation
Now, more than ever, we need to identify and capture different external sources of Innovation in order to face this fast-moving world, satisfy our consumers, keep pace with the acceleration of technologies and meet our sustainability objectives.

That is why our international Research Open Innovation team has been structured with a clear focus on Deeptech Startups. It is an incredible ecosystem that fosters disruptive innovation and can create the Future of Beauty.

Our role is to explore game-changing technologies wherever they come from, whatever the initial application, and to select those that could fulfil one of our main challenges. Our objective is to transform the best of science into concepts and the best concepts into beauty and well-being.

The team brings together both scientific (chemistry, biology, green sciences, physics, material sciences, optics, biotechnology...) and business expertise.

We are dedicated to startup collaborations to make every partnership a successful journey. We are entrepreneurs and we support entrepreneurs!