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The Important Role of Pricing

Getting your pricing right is crucial for the success and growth of your business.

Companies who take a scientific approach to pricing often grow twice as fast and with 25-40% higher margins compared to those who use gut feel, cost-plus or mimic a competitor to price their products or service. Thus, the correct approach the pricing really matter.

Join us for a talk with a pricing expert Per Sjofors from Atenga Insights to learn how to optimize your pricing, and hear what are the most common mistakes to avoid.

Topics covered include:

  • The Important Role of Pricing

  • Pricing theory/The psychology of pricing

  • Measuring value

  • Pricing mistakes

  • Take control of your pricing

  • Review of other ways to look at pricing

The talk is followed by a Q&A, and takes place at 12-1:30pm.

Read more and RSVP