And the winners are...

December 2017

The winners of Nordic SportsTech Challenge were selected among the finalists at the final pitch competition at Smash, Helsinki, on November 29th 2017. The choice for the jury was difficult but results are as follows:

Wearable Tech: Sweetzpot (Norway)
Fan Experience: Wiral Technologies (Norway)
AR/VR: Zero Parallax Technologies (Sweden)
eSport: Challengermode (Sweden)
AI: Captimax Sports Media (Sweden)

All of the finalists are invited to the Nordic SportsTech Program in Silicon Valley, March 2018. If your company should be there too, apply here.

Meet TOP10 startups of Nordic Sports Tech Challenge

November 16, 2017

Smash together with Nordic Innovation House are proud to present the finalists of the first ever sports technology startup contest of the whole Nordic region.

From over 100 applicants the jury selected 10 finalists representing five tracks:

Wearable Tech: Myontec (Finland), Sweetzpot (Norway)
Fan Experience: Wiral Technologies (Norway), SportsWik (Sweden)
AR/VR: Vulcam (Finland), Zero Parallax Technologies (Sweden)
eSport: Challengermode (Sweden), Playpulse (Norway)
AI: Racefox (Sweden), Captimax Sports Media (Sweden)

Final pitch competition will take place in Smash on November 29th and the winners will be invited to participate in a dedicated program in Silicon Valley in 2018.

See you at Smash in November!

About Nordic Sports Tech Challenge

Silicon Valley - California

Nordic Sports Tech Challenge  is an initiative to discover most innovative sports technology startups in the Nordic region, managed by Nordic Innovation House and Smash.

The contest targets the top sports technology startups from the Nordic region: Denmark, Finland, Iceland, Norway, and Sweden. Startups could submit projects under one of the five selected tracks: wearable technology and smart clothing, virtual reality and augmented reality, sports analytics and artificial intelligence, fan experience, and eSports.

After the deadline, the projects have been screened by a carefully chosen group of judges with deep understanding of sports and technology. The judges are coming from highly respected organizations, such as Sweden Football Association, Gatorade, Google, Samsung, FC Barcelona and Cruyff Institute.

The finalists for each track will be announced soon and they will have an opportunity to pitch on stage in Helsinki during the Smash summit November 28-29 where the winners will be chosen. The track winners will be invited to Silicon Valley to participate in a program and showcase their innovations at an exclusive event organized by  Nordic Innovation House in March 2018.

Press release from Nordic Innovation House and Smash

Nov 16th 2017

To whom it may concern,

On behalf of Smash and Nordic Innovation House, we wanted to take time to address the concerns our partners, network, and any applicant to the Nordic Edition of Sports Tech World Cup may have regarding the discrepancies between Podium Silicon Valley and N3XT Sports with whom we have thus far collaborated with an open mind.

Smash and Nordic Innovation House have been an integral part of planning and managing the Nordic Edition of Sports Tech World Cup since its inauguration and our first and foremost interest is in making sure that the participating companies will get the opportunities they have been promised.

Without taking any sides concerning the discussion of the ownership of the Sports Tech World Cup, we have decided to take responsibility for organizing the pitch competition and the following Sports Tech program in Silicon Valley. This is to ensure that the participating companies can be confident that whatever happens regarding the disputes in connection to the Sports Tech World Cup, the pitch competition will take place in Smash, Helsinki on November 28th-29th and the winners will be invited to participate in a dedicated program in Silicon Valley in 2018.

In order to keep the competition going and to keep it separate from any complications, we will rename it Nordic Sports Tech Challenge. We thank you for your confidence and assure that we will do our most to meet the expectations of all parties involved.

We look forward to seeing you at Smash in Helsinki in November!

Nordic Innovation House is the Silicon Valley headquarters of the Nordic Startup Community. It is a unique collaboration between the five Nordic countries: Denmark, Finland, Iceland, Norway and Sweden, and it hosts more than 170 Nordic companies. Serving as a bridge between the Nordics and Silicon Valley, Nordic Innovation House is exemplary in its exceptional shared values, vision, and support for the Nordic tech community. It offers accelerator programs, office space and a link to the local ecosystem for Nordic companies with the help of Nordic government agencies responsible for business growth within their respective countries.

Smash is a new official Slush side-event dedicated to sport, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. Smash is based in Finland.

Contact information
Smash: Anna Maria Alexandrou, Assistant producer Smash,

Nordic Innovation House: Katja Kotala, Community Coordinator and Program Manager,