Banner photo: Shutterstock
Dates and basic info
2018 Spring program
Application Deadline: February 15
Kick-off Oslo: March 22-23
Program New York: May 21- June 1
2018 Fall program
Application deadline: June 10 (TBC)
Kick-off Oslo: Sep 4-5 (TBC)
Program New York: Nov 5-15 (TBC)
Cost and funding:
The cost to participate is NOK 8,000 per company. In addition, you will have to cover
- Travel cost to Oslo for the Kick-off
- One night accommodation during the Kick-off in Oslo
- Travel & accommodation for the 2-week program in New York
- Travel & accommodation for the 2 extra months with a desk at Nordic Innovation House
To help high potential Nordic CCI companies in their internationalization process, and to increase their competence in growing and scaling their businesses globally in a more successful manner with less risk, Team Nordics & Nordic Innovation is pleased to offer the following:
Dedicated seats at Nordic Innovation House - New York
Participation in the Entrepreneurial Marketing Program
Who can participate?
The cultural and creative industries (CCIs) present a diverse group of industries ranging from the more tech and digitally focused to the more traditional.
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.
What we in the Nordics define as the creative economy, or the Creative & Cultural Industries (CCI), comprises:
- design & fashion
- TV and radio
- visual arts
- performing arts
So if you fit within this description, you have serious global growth ambitions, innovative products or services, a team of talented entrepreneurs, and a desire to increase your knowledge and competence to further develop and grow your business, this might be for you.
Our vision is to bring the best Nordic companies with highest potential into our program. You need to:
- be a late stage startup or in an early growth phase
- have a product in the market, or a prototype ready to showcase
- have a product or service that is a natural fit to the North East market
- have some initial sales or some traction already in the market (home or other markets)
- have financial runway to support your company at least throughout your New York stay
Selection is done on a country by country basis, but interviews and final qualifications are done by the Program Manager, Ola-Forsstrom Olsson. Acceptance is also based on seats available at any given time.
More About the Program
This program will give you the skills, tools and mindset to brand, market and sell your products and services in the global marketplace. The program is hands-on, with a mix of learning-days and doing-days, as well as one-on-one meetings with top executives in relevant fields, and evening networking events.
During learning-days world class experts run workshops in marketing, branding PR, and sales. During the doing-days you will get more time to work on the deliverables from each workshop and continue to apply what you learnt, on your own business.
You will also have one-on-one meetings with experts and senior executives that will help you as well as challenge you in your thinking and your plans.
At the end of the program you will have worked through the deliverables from each workshop, and defined clear and relevant goals for the following 6 months.
New York City
No city in the world epitomizes sales, marketing and branding like New York City. The city is well-known for an atmosphere of strong commercial focus, and the startups and entrepreneurs that come out of here reflect that. Many of the best people in the world within PR, branding, marketing and sales live and work in NYC. We work with more than a few of them.
New York is also the fastest growing region in the US for venture capital investments, with more than $4.5 billion invested in 2014, with a 53% YoY growth. New York has produced several billion-dollar startups the last few years, and the top VC firm Andreassen & Horowitz predicts 10 new “unicorns” to come out of NYC in the next 3 to 5 years...
What you get from the Entrepreneurial Marketing program
- B2B and B2C Sales
- Building up your sales organization
- Selling through channel partners
- Presentation skills
- One-on-one meetings with senior executives.
- Seat at a co-working space
- Access to local tech meet-ups, as well as relevant evening networking events.